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RSS Makes Websites "Stickier"
Getting visitors to your website can be expensive -- both financially and in time. So when visitors arrive, you don't want them to glance at your site, leave, and never come back.
High-quality content keeps visitors from "bouncing" -- leaving after just a few seconds.
But building a "sticky" site takes more than just great content. You need a way to entice visitors to come back tomorrow.
Ask yourself this: even if a site's content is great, if there's never anything new, is there any reason to come back? Well, maybe.
If the site's content were constantly updating, then would there be a reason to return? Sure.
That's one of the ways CaRP can help you: by importing content from an RSS feed related to the topic of your website and constantly updating it, CaRP makes your site more interesting and "stickier".